Rigorous analysis for the questions that decide a business.

AI improves silicon design in three ways: higher design and PPA quality, a shorter design cycle, and the same work done with fewer engineering resources, at lower cost. We advise on where AI delivers these gains — and where it does not — with insight and strategy for design houses and for industry bodies that set industry standards and shape its direction.

• Design quality Higher quality, including PPA
• Design cycle Shorter turnaround time
• Efficiency More delivered per engineer
• Engineering resources Fewer resources, lower cost

Compute chips are among the largest and most complex designed. Each is designed within a fixed power bounding box, and at scale that power aggregates to the data center’s hard limit — so PPA, above all power, is both more critical and harder here. We advise on PPA under that constraint, and on foundry and process node strategy at the most advanced process nodes, for design houses and industry bodies that set industry standards and shape its direction.

• PPA optimization & attainment Power first, within the envelope
• Complexity & scale Largest, most complex chips
• Data center power Per-chip power to a hard limit
• Foundry & process node strategy At the most advanced process nodes

Engineering outcomes are decided at the level of strategy — how an organization is directed, aligned, and renewed. We advise on that strategy: the choices behind efficiency, productivity, innovation, and speed of execution.

• Engineering organization strategy Direction aligned to technology strategy
• Capability strategy How capability is composed and renewed
• Efficiency & productivity Effort directed where it compounds
• Innovation & execution The conditions for fast, sustained delivery

Influence is earned by the quality of the view. We advise on strategic communications and thought leadership at industry level: the product strategy, vision, and insight a company stands for, the perspective and guidance it offers the industry, and how that view is carried publicly — online and beyond — to the audiences and key voices who shape how the industry thinks.

• Communications strategy Product strategy, vision, and insight, clearly carried
• Thought leadership A point of view the industry has to reckon with
• Industry influence Standing with the voices who shape the field
• Public communications The view in public — online and beyond